Today we bring you the stories behind the iconic Real Estate wall calendar and its enduring influence.
The calendar came out on March 15, 1981, a full four years before the birth of the word “wall”.
It wasn’t just about how big a deal the calendar was, but the way it was made.
In 1980, the real estate market was in the throes of the Great Depression.
Real estate prices in the U.S. were plunging at an alarming rate.
As a result, it was becoming increasingly difficult to buy a home.
This made it very important for homebuyers to know where their next step would be in buying their next home.
The Real Estate Guide, a monthly magazine published by the real-estate firm Edelman, offered advice to buyers on how to find homes in the market, including which neighborhoods were in need of a big-ticket purchase.
The magazine was based in New York and featured an ad featuring a house on the edge of a lake with a view of the Hudson River.
“It’s beautiful, but you don’t want to live next door to a lake,” the ad read.
“And you don.
And you don, you just won’t like it.
You’ll probably just hate it.”
Real estate agents were starting to advertise the availability of houses in the suburbs.
But the realtor calendar wasn’t the first calendar that was designed to appeal to homebuyer’s interests.
Realtors were starting a whole new genre of calendar, called the “wall calendar” because it featured the house in the middle of a wall.
And because of its simplicity, it also appealed to people who were looking to be a part of the realty game and were ready to spend their hard-earned money.
It was the era of the “big house”, meaning the home was larger than life in the sense of being more than an average-sized home.
It was also the era that introduced the term “wall” to describe a home that was more than a simple wall.
“It was a big house that was a little bit taller than you were,” said Mark Richey, the creator of the Real estate Wall Calendar.
To make a good home, buyers had to know their price range and their budget, Richely said. “
The Real estate Guide also offered advice on how buyers should look for the home they were looking for.
To make a good home, buyers had to know their price range and their budget, Richely said.
So it was no surprise when the magazine came out with an ad that suggested that the house they were seeking would be worth $5 million to $10 million.
As you might imagine, it sold a lot of copies.”
It sold for about $1,500,” he said.”
It sold out, and I remember the first thing I bought it for, I had to go to a thrift store and buy it back for a couple of hundred dollars.”
“It sold for about $1,500,” he said.
But the success of the calendar wasn, in part, due to its simplicity.
Richeys explained that a big home was a product of its time, and he didn’t want the calendar to try to compete with the new home market.
“So we wanted to have something that was simple, that was easy to understand, that would be affordable,” he explained.
That simplicity was the key to the success.
By the time the Real Housing Wall Calendar was released, there was a lot more information available to buyers than the Real-estate Guide.
For example, a new type of home listing called “home sales” offered information on the average home price and the number of homes available.
But it was still hard to determine how much a house was worth.
Then, in 1984, the first Real Estate Report was published.
It listed a home for $1.5 million, which was way above the real market value of the house, according to Richeies.
“That was when I got the first hint that we’re in a real estate bubble,” Ridesy said.
Richey said that by the time he launched his Real Estate Weekly newsletter in 1987, he had created a whole catalog of real estate listings that included listings that were only two or three years old.
Many of the listings had only been on the books for a few years, and they were just a part a of a longer trend.
At the same time, Ridesys wanted to show people what was going on in real estate.
“When I first started doing the magazine, I was trying to get more information out there and tell people what’s happening in realty,” Riesys said, adding that he wanted to create an accurate guide. One